EM Voices, Australia’s top artists’ agency exclusively representing voice actors, is on a mission to highlight the creative benefits of professional voices. Today, they launched nearly 200 new voice demos showcasing the quality and expertise of their artists.
Acknowledging that AI is evolving and having some impact on the low quality end of the voice industry, EM Voices is confident that their high-grade voice talent remains unchallenged by emerging technology. They say that AI cannot replace the vocal ability and professionalism of elite voice artists whose performance, experience and knowledge always adds value to the creative process. By working closely with a professional voice artist rather than prompting a machine-generated voice, businesses have the opportunity to collaborate personally, provide creative direction and avoid all the hidden pitfalls of trying to elicit a nuanced performance from a computer. This human collaboration results in far-superior, individually crafted voice-overs delivered fast and without any potential liability around ethics and LLM copyright.
EM Voices Managing Director, Jonathon Green, said, “At a time when our industry grapples with fast-changing technological challenges and opportunities, EM Voices is proud to present the highest quality voices possible. Real, professional humans who are all capable of delivering quality voice recordings better than anything AI says!”
EM Voices represents close to 200 professional artists who are each uniquely talented across a wide range of styles, ages, accents, characters and languages. In the 2026 voice-over demos, every artist features their versatility, range and experience, which is evident through their collaborations with leading brands.
In 2025, artists were prominently featured in some of Australia’s most standout advertising campaigns, produced by leading brands across various industries. Notable campaigns include McDonald’s The Grinch, voiced by Colin Cassidy, ING’s Savings Maximiser, narrated by Lani Tupu, Telstra Enterprise-Sized Solutions, voiced by David McCormack and Origin Energy’s All Kinds of Useful, with voice work by Seth Willie. In addition, well-respected Australian Government campaigns, such as Road Safety, Don’t Let a Car Change Who You Are, voiced by Justin Smith and Act Now, Stay Secure, narrated by Avigail Herman. Brands that have continued to use a signature voice for their campaigns remained strong, including NAB (Ming-Zhu Hii), SportsBet (Lee Perry), and Chemist Warehouse (Abbe Holmes & Andy Wells). These examples demonstrate the effectiveness & importance of professional voice artists and how they play a part in the media, marketing and advertising industries.
EM Voices’ artists are dedicated to creating effective voice-overs, often investing years developing their skills and mastering their profession. It is prudent to recognise professional voice artists as a crucial element in the production of any audio-visual creative content.
To listen to the latest 2026 voice-over demos and book a collaborative, creative and professional voiceover that can be recorded in less than 24 hours, visit emvoices.com.au.
