Using a voiceover in your social media advertising campaign gives your brand a voice & creates a human connection to the product or service you are selling. Combined with the creative, the voiceover can determine whether a potential customer will scroll past or watch your ad.
The benefits of using a human voice for social media include:
✨You are getting a real human who can communicate the emotions bespoke to your brand
✨ Unique USP for your brand
✨ Genuine and connected brand voice
✨ Supporting your fellow creative Australians who will work with you for the best outcome.
Below is a step-by-step guide on how to maximise your campaign by using a voiceover in your social media advertising.
Firstly, start your social media advertising campaign by asking the following questions:
- What is the objective or main goal of your campaign
- What is your brand’s positioning statement
- Who is the intended audience? What are their individual goals & challenges?
- What is the main message(s) of your campaign?
- What are the key benefits to your customers?
- What is the tone? Happy, Sad, Exciting.
Secondly, write the script and creative brief with the above information in mind. Keep in mind the technical requirements for each social platform. As a general rule, make sure your main message of your social media advertising campaign is highlighted in the first 5 seconds of your ad.
- Meta Advertising videos generally have a better performance between 15-30 seconds. Meta advertising works best when you have three versions of the creative: video, image and carousel. It is good to keep in mind when you are thinking about creating your assets.
- TikTok’s main messaging should appear in the first 6 seconds of your creative, according to TikTok. The ideal length is usually between 6-30 seconds. Again, TikTok has a range of ad styles, and the creative should be consistent across all assets, including images.
- Google Ads, which is YouTube; ideally between 15-30 secs. Also bear in mind, you may include display advertising and text ads as part of your campaign.
- LinkedIn, ideally under 30 secs for a video ad.
Thirdly, write your voiceover brief for EM Voices so that the team can quote you effectively on your social media advertising campaign.
- How long will you use it for? 12 months, 6 months, 3 months?
- What platforms do you want to use it for?
- How long is the script? 15 secs, 30 secs?
- What markets? One state, National?
EM Voices can provide suggestions on casting based on your brief and can hand-pick the best voice for your campaign. Alternatively, you can browse a range of voice artists using the artist search tool.
How much does it cost for a social media voiceover?
Under the category of Paid Internet Placement on the rate card, the following prices apply.
| 12 Months | 4-6 Months | 3 Months | ||||
| National | 1 State | National | 1 State | National | 1 State | |
| 1x 6 Secs or 10 secs ad | $865 | $545 | $700 | $475 | $530 | $400 |
| 1x 15 secs / 30 secs ad | $985 | $645 | $785 | $545 | $590 | $445 |
| 1x 45 secs / 60 Secs ad | $1045 | $705 | $830 | $590 | $615 | $465 |
Once you have booked your voice artist, you can work directly, either in a recording studio or their professional-quality home studios, with them to create exactly what you are after for your social media campaign.
Finally, once your script is read & recorded by a professional voice artist, you can add the audio to your video/creative to promote your product or service through social media advertising.
The final voiceover will be elevated and personalised to your brand, helping your campaign thrive in an overcrowded market.
