Eddie Bye, a seasoned multi-award-winning sound engineer with 25 years of experience, serves as the Commercial Production Manager for Nova Adelaide. In this role, he manages casting and directing talent, a crucial aspect of his responsibilities involving the creation of approximately 3,500 ads annually – a feat that has been not only supported, but enhanced through the collaborative partnership between Eddie Bye and EM Voices.
Overcoming The Challenges of Casting
Eddie Bye’s collaboration with EM Voices spans over 15 years, a testament to the agency’s consistent reliability and compatibility with Nova Adelaide’s creative process. Initially introduced to EM Voices alongside other prominent agencies, Eddie found them to be one of their go-to agents, forming a strong and enduring relationship through their ability to overcome the unique challenges of casting the perfect voice for each campaign.
Eddie faces two main challenges when finding the right voice for each ad. The primary challenge in casting is selecting a voice that effectively communicates with the target audience, whilst also aligning with the client’s brand and script – as the voice, along with writing and performance, contributes significantly to the ad’s success.
“If we get the script right, we cast the right voice, and they do the right performance – we’ve got a brilliant ad.”
The other challenge is ensuring that the talent offers a unique element to the campaign; choosing a voiceover actor that has been casted for competitive products, or has oversaturated the current market, can be detrimental to the receptivity of the ad.
EM Voices is able to tap into their extensive experience and knowledge of their national talent network, as well as their unrivalled customer service values, to overcome these hurdles and facilitate the perfect casting for each role. Not only are they able to devise a shortlist of voiceover artists that perfectly align with Eddie’s briefs, but they are also able to suggest angles that may not have been explored yet, offering a fresh insight into an avenue for success.
“They bat up the voices that I’m already thinking of, but they’ll also sometimes chuck me something that I haven’t thought of, which is really magical. That’s what I pay an agent for; so that you land something you might not hear otherwise, and avoid booking the same people all the time.
It’d be super easy for me to book the standard old voices and just get the job done and go home. But we’re not ones to use whoever comes to mind straight away. We’ll search high and low. We want to forge new ground with voices.”
EM Voices; A Partner For Success
Above all, Eddie appreciates EM Voices’ standout customer service, collaborative approach, and expert-level knowledge, which distinguishes them from other agencies. The team create an almost familial atmosphere, with EM Voices seeming like an extension of Nova Adelaide, working seamlessly to fall in sync with Nova’s brand and campaign values.
Their efficiency, experience, and commitment to understanding client needs set them apart, being able to deliver exceptional results in record times. Describing his workflow with EM Voices, Eddie underscores the quick and seamless nature of the briefing and casting process. A brief phone call, often lasting only a few minutes, is sufficient to book a voice – an efficiency that is crucial for Nova, given its high volume of ad production.
“If you want to really challenge your thinking in terms of what voice you want, you need a partner with you. And that’s where the agents at EM are, every day of the week. They’re experts at what they do, so it’s quicker, but also absolutely top-notch service. They’re exactly what I’m looking for.”
EM Voices has become a critical and reliable partner for Eddie and Nova Adelaide, with both parties excited about the continued strengthening of the partnership. For Eddie, the partnership demonstrates the significance of effective collaboration, understanding client needs, and delivering exceptional quality within the dynamic landscape of radio advertising. For EM Voices, their relationship with Eddie Bye highlights the importance of strong partnerships in navigating the ever-evolving challenges of achieving success in the world of sound engineering and voiceover.
Want to collaborate with us? Just Say The Word.
As the leading voiceover artist agency in Australia, we proudly represent the nation’s most outstanding voices and high-profile actors. Explore our artist profiles today on our user-friendly and searchable website, where you can build a shortlist and browse our diverse network of actors, spanning across various styles, ages, accents, characters, and languages.
Alternatively, you can contact our team for casting advice and recommendations. Our management team is deeply immersed in the world of voiceovers, possessing an intimate understanding and expert knowledge of their field and the talents they represent. They have earned a well-deserved reputation as the friendliest, most professional, and highest-quality agency by steadfastly adhering to three fundamental principles – representing the top artists in the country, employing the hardest working, most approachable and responsive team of agents and staff, and sustaining a singular focus on one thing, the business of voice overs.
We look forward to working with you to bring your campaign to life with the voices you’ve been waiting to hear.
