Importance of human radio voices vs AI
When creating radio voices for advertising, there is no visual element, and all you have is the audio to convey your message. Professional voice actors possess the experience and ability to engage audiences by conveying real human emotions. There are three important elements that make human voices important when creating...
Your guide for using voiceover in your social media advertising
Using a voiceover in your social media advertising campaign gives your brand a voice & creates a human connection to the product or service you are selling. Combined with the creative, the voiceover can determine whether a potential customer will scroll past or watch your ad. The benefits of using...
What is voice narration?
What is voice narration? Voice narration is used to connect the storyline with the audience, communicating a narrative, concept, or message. A voice narration can highlight parts of the story that would otherwise not be told, therefore giving the audience a better understanding of the story and increasing engagement. There...
Hire voice actors for marketing campaign
Navigating which voice actor you should choose for your voice over project can be tough. We’ve listed the most common questions covering the turnaround time, the process and how it works to hire voice actors. Whether it’s for your marketing campaign, narration or creative project, here are some helpful answers...
Introducing the New Voiceover Rate Card
As of 1 July 2025, the MEAA has introduced a new voiceover rate card. This update was developed by MAVA (part of the MEAA), a group of voice artists who conducted thorough research to create the new and improved rate structure. EM Voices proudly supports the practice of following MEAA...
AI Voice Over Generators: Why You’re Losing Money
Are you considering using AI voice-over generators for your campaign but are unsure of the hidden costs? These three campaign pitfalls will help you determine the cost of an AI voice compared to a personalised, unique human voiceover. [caption id="attachment_44411" align="alignnone" width="2400"] Lawrence Ola and Ruby O’Kelly, EM Voices Artists [/caption]...
Jamie Greene joins the EM Voices family
Jamie Greene has officially joined the EM Voices family! We are looking forward to embarking on a long and incredible journey together. Jamie is a vocal craftsman with over 20 years of experience in the voice-over industry and a trusted voice for countless clients. His experience is vast, from corporate...
EM Voices joins AAVA as Gold Member
As leaders in the voiceover industry, we have proudly joined the Australian Association of Voiceover Artists (AAVA) as a Gold Member. This significant milestone marks a new chapter in our commitment to excellence and industry advocacy. AAVA is a not-for-profit association for those who work as Voice Actors, as well...
Final Sound discusses the importance of education and communication
Final Sound is a full-service Audio Post Production facility offering a wide range of services for various media productions; TV and Radio commercials, television shows, feature films, short films, animated series, documentaries, sound and video installations, mnemonic tools, podcasts and more. Their expertise covers everything from sound design and casting...